Targetspot reinforces its sales team in Belgium to support the strong growth of digital audio advertising campaigns
The audio industry is undergoing an unprecedented digital revolution with ultra-connected consumers who want access to the best audio content anywhere, anytime. To respond to these new consumption habits, Targetspot is the ideal partner offering exclusively digital audio expertise, along with technology and services that create a link between brands and consumers, between broadcasters and their audience, and between broadcasters and brands.
Targetspot forecasts significant growth in 2021 following the signing of several major partnerships in recent months and a strong rebound in the first quarter of 2021 (+22% at constant exchange rates!).
Although Targetspot generates most of its sales internationally, the AudioValley subsidiary has never forgotten its national market. As elsewhere, digital audio advertising is gaining popularity in Belgium. For advertisers, it is the ideal solution to reach the ears of their target audiences. From listening to a digital radio, a podcast, streaming music, or the news to playing mobile games, there are many opportunities to reach listeners with a personalized touch.
Two talented individuals have joined the sales team to help serve our advertisers:
Willem Winnock – Sales Manager BeLux
With a passion for advertising and technology, Willem is Targetspot’s new ambassador to advertisers and their agencies. He reports to Frédéric De Cooman, Country Director Belux.
Boasting more than five years in advertising, media, and sales, Willem previously worked at Mediaplanet, where he was in charge of setting up cross-media campaigns from A to Z, and at Metro Media, where he was responsible for the business side of the newspaper Metro. His experience will be valuable for our advertisers, enabling them to grow their business by integrating digital audio into their media mix.
Victoria Rozenberg – International Account Manager
Victoria is now in charge of our relationships with our international partners. She plays a crucial role in serving Belgian and foreign broadcasters who come to Targetspot looking for ways to monetize their local and international audiences.
Victoria is responsible for managing our existing collaborations and exploring new partnerships, new markets, and new countries where Targetspot can grow.
She reports to Eric van der Haegen, Strategic Partner Development Director.
After studying Advertising & Commercial Communications in Belgium, Victoria started her career in 2015, in Barcelona, as Event Manager for an event agency and then as Junior Chef Relationship Manager for the live-streaming cooking platform Keychn. She then moved to New York, where she was a Senior Account Executive for the advertising agency Fifteen Degrees. Her international experience will be a valuable asset to Targetspot.
Alexandre Ouhadi, CRO of Targetspot, says,
“Our dedicated teams, cutting-edge technology, and premium partners are behind Tar”