Targetspot Partners with Cuebiq to Measure Digital Audio Effectiveness

Targetspot 6 November 2019

Partnership will bring offline attribution capabilities to digital audio, allowing advertisers to measure a campaign’s role in driving consumers to brick-and-mortar locations.Targetspot, the world’s leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement company, to bring new offline attribution capabilities to digital audio.

This partnership will enable U.S. advertisers to accurately measure whether a digital audio campaign was effective in driving traffic to brick-and-mortar locations, as well as to identify and leverage actionable insights into the offline consumer journey, for improved media planning and sales cycle optimization.

An innovator in the offline attribution space, Cuebiq is a trusted partner. Its first-party, high quality data and extensive reach of opted-in daily active users, allows for powerful and scalable attribution capabilities. Furthermore, Cuebiq utilizes a clear opt-in and opt-out framework that is GDPR compliant and CCPA-ready, ensuring that the user privacy is always preserved.

“At Targetspot, we are always seeking new ways to prove the value of digital audio in all its forms. As attribution technologies become smarter and more sophisticated, it became clear to us that Cuebiq was the right partner,”

– Dominick Milano, SVP of Sales and Business Development in North America, Targetspot.

“Partnering with an independent, media-agnostic, location intelligence firm was important to our attribution strategy. Cuebiq’s data provides the insights we need to show our clients the real-world value of our digital audio campaigns,”

-Michael Orfaly, Client Strategist, Targetspot.

“Thanks to mobile technology, digital audio can now be more accurately measured, akin to other ad mediums like digital, OOH and TV advertising, to help marketers see if, how, and when their digital audio campaign drove consumers to store. We look forward to working with Targetspot to provide advertisers with a better view of how marketing activations are changing consumer behaviors.”

-Antonio Tomarchio, CEO, Cuebiq.